SEO Strategy Transformation for NovaFin Analytics
SEO Strategy Transformation for NovaFin Analytics
Industry: Financial Analytics (B2B)
Service Focus: Search Engine Optimization (SEO)
Campaign Duration: 6 months
Background & Challenge:
NovaFin Analytics, a rapidly scaling fintech analytics provider, offered cutting-edge solutions for institutional investors and hedge funds. However, their digital presence did not reflect their market leadership. Their website ranked poorly for key industry terms, resulting in low visibility and minimal organic traffic. Paid campaigns were generating leads, but with unsustainable costs and limited retention. NovaFin needed a long-term solution to generate inbound leads and improve search authority.
Digital Marketing Solution:
Our team began by conducting an in-depth SEO and competitor audit, uncovering technical issues such as slow page load speed, broken links, and missing meta descriptions. Keyword research revealed untapped long-tail opportunities with high intent.
The strategy included:
Content Architecture Overhaul: Structured website content into topic clusters and pillar pages.
Technical Optimization: Fixed on-site issues, implemented schema markup, and optimized Core Web Vitals.
Strategic Content Production: Developed high-authority content targeting investor personas (e.g., whitepapers, market commentary blogs).
Backlink Outreach: Initiated a link-building campaign focused on fintech blogs, financial directories, and industry forums.
Monthly Performance Tracking: Regular analytics reviews to fine-tune keyword strategy and improve CTRs.
Impact & Results:
✔ 172% growth in monthly organic traffic
✔ 60% increase in qualified inbound leads
✔ 35% reduction in cost-per-lead versus PPC
✔ Top 3 rankings for 5 high-intent financial keywords
✔ Average time on page increased by 48%, reflecting better user engagement
Key Insight:
With strategic SEO execution, NovaFin transitioned from being virtually invisible on search engines to becoming a top information source in the fintech sector—without increasing marketing spend.
