LinkedIn Thought Leadership for LedgerLink Capital
LinkedIn Thought Leadership for LedgerLink Capital
Industry: Investment Advisory
Service Focus: Social Media Marketing & Executive Branding
Campaign Duration: 3 months
Background & Challenge:
LedgerLink Capital, a boutique investment advisory firm catering to HNWIs and institutions, faced challenges in digital client acquisition. While their founders had extensive experience, their firm lacked a credible online presence—particularly on LinkedIn, where many potential clients and partners were active. Without thought leadership or content visibility, the brand struggled to differentiate itself from larger firms with established trust.
Digital Marketing Solution:
We crafted a social-first brand presence for LedgerLink by turning its leadership team into trusted voices in the finance space.
The solution included:
Profile Optimization: Revamped LinkedIn profiles of key executives to reflect expertise, credibility, and brand messaging.
Content Strategy Development: Built a tailored calendar focusing on macro trends, investment insights, and educational commentary.
Thought Leadership Series: Created recurring post themes such as “Investor Intelligence,” “Midweek Market Moves,” and “Ask a Portfolio Manager.”
Network Engagement: Engaged in conversations on relevant posts, joined finance groups, and commented meaningfully on industry influencers.
Performance Analytics: Reviewed reach, CTRs, and engagement metrics weekly to refine tone and topics.
Impact & Results:
✔ 210% increase in LinkedIn followers within 90 days
✔ Engagement rate improved by 300%
✔ 4 inbound institutional inquiries sourced directly from LinkedIn posts
✔ Average post reach grew from 350 to over 2,800 impressions
✔ Credibility boosted with peer recognition and content shares
Key Insight:
By amplifying the personal voice of the brand’s leadership, LedgerLink bridged the trust gap and positioned itself as a go-to expert in an industry where personal credibility drives business.
